Just as the New Year is a chance to reflect on our own lives and explore ways in which we can improve ourselves, it is also an opportunity for business owners to assess and increase the SEO on their websites.
As your local experts, Gold Coast SEO offer you a few tips to get the best out of your website and SEO strategy:
It may have been a while since your last website audit and you may no longer know exactly how you are placed in this respect. Pages, posts and images may have been added and removed, meta tags altered and URLs modified.
Use software such as Webmaster Tools or Screaming Frog to identify any errors. These programs will illuminate issues such as duplications, and server, sitemap and 404 errors. Fixing these as soon as possible will be looked upon favourably by Google’s crawlers and help with your SEO in Gold Coast or further afield.
Get back to basics
The New Year is a great time to revisit all those little components that, when combined, are essential to your overall SEO strategy. These include:
- Meta descriptions
- Title tags
- ALT tags
Ensure these are all correct, relevant and without duplication. The value of these quick fixes far outweighs the time you will need to spend on them.
Update Your Business Listings
Your contact information is likely spread across a multitude of sites and directories. If any of these details has changed, ensure they are updated. Examples of such details include, phone numbers, physical addresses and staff additions or subtractions. Tools such as Moz Local will provide details of your various listings and, once you make the necessary modifications, will alter these across all the platforms associated with the program. Having a consistent presence across the web not only makes sense, it is also another vital component of your SEO in Gold Coast.
Analyse Your Competitors
Get a head start on the competitors in your field by doing a little research on how they are performing and what sort of marketing techniques they are employing. Use a link-checking tool such as Open Site Explorer or Majestic to uncover links they have acquired, find out what of their content is top linked and monitor their reputation. Understanding your competitors will help you understand your own business and will better inform your Gold Coast SEO strategy.
Get in Touch with Gold Coast SEO
Better yet, give Gold Coast SEO a call. The experienced team of SEO experts and innovators will take care of all the above and much more with a comprehensive strategy that will see your business shoot up the search engine rankings and ensure a prosperous 2015.